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The Importance Of Kind And Honest Feedback
This week I want to share with you all the importance of kind and honest feedback. Your feedback is an integral part of our business, without it we wont be able to learn from our mistakes and get better at what we do. I see you all as part of our business, you're not customers, you're Sohip community members and play a vital role in how your food is grown, how the land is treated and how the people growing the food are treated also. The below is a series of emails between Emily and one of our community members. It demonstrates the trust, the honesty and the kindness that will move us forward, make us stronger and enable us to achieve our goals of healthier food, healthier land and a healthier future.
How Can The Customer Know What They Want If They Can't Hear The Music Of Our Land Slowly Disappearing?
The food on our plate is the entire world staring back at us. I’m one of the lucky ones, thanks to you I get to listen to sounds from long ago, I get to feel the fragile beauty of the interconnected world that surrounds me. But whether I like to admit it or not, this way of life is slowly dying. There was a time, when all of the land we tended to, sang to us. Bird song filled the still morning air with a mix of sweet and gentle melodies. Soon afterwards the hum of insects beginning their patrol and then the rustling of leaves beneath the feet of curious creatures rummaging through the forest. Beneath the feet of the farmer the soil pulsed with the quiet rhythm of nature, and those who tended it did so with reverence. They knew the land not as a resource to be exploited, but as a living, breathing thing—a partner in the sacred act of feeding the world.
Sharing Our Current Situation, And Why We Are Opening To Newcastle This Year
I want to share with you our current situation. I have always valued having an honest relationship with you, one in which I share the good, the bad and the beautiful. But before I do, I want you to know, you must not feel like you're not already doing enough. Because you are doing enough, your support, your love and loyalty, is helping us change the food system for the better. If this model is successful, I believe everyone and everything that the food system touches will stand to benefit. If you missed a newsletter or two, let me bring you up to speed. Myself and my family currently receive government support of $720 per week for each couple (myself and wife Emily, plus Mum and Dad). This government support is called ‘Farm Household Assist’, which is an allowance supporting many small to medium family farms struggling to survive the relentless pursuit of lowest cost forced by supermarket monopolies and the increasingly frequent damage caused by floods and droughts...